I have had my Secrets of Organ Playing channel on YouTube since July 2009 but started monetising it only since April 2015 with ads. Earlier the conditions to be admitted into YouTube Partner program were lower but recently the rules have changed and now one has to reach valid 4000 watch hours in the last 12 months and 1000 subscribers and have a linked AdSense account, among other requirements. YouTube transfers money earned into your bank account when it reaches a certain amount, for me - 70 EUR.
I passed the requirements in April 2015 and slowly began growing my channel views and revenue. The general rule is more views = more revenue (but not always):
Since for a long time my average revenue from YouTube has been only between $10-15 USD per month, I wouldn't put much thought into it. With this much revenue I would only get transfers every 5-6 months.
Now I'm a rather heavy youtuber, daily uploading videos and sharing them with my subscribers. But I wasn't always like that. For years my upload frequency was sporadic - sometimes just a few videos, sometimes - more than a few dozen.
Only since January 2020 I began to take it more seriously and upload daily or almost daily. Naturally, with this dedication and effort, since January my YouTube views were starting to grow along with the revenue too.
So the revenues for March 2020 were $18.16, up from February's $16.85 and up from January's $15.28. When COVID-19 global pandemic hit, I thought that my YouTube revenues will start to shrink. Luckily, since my views kept growing, my revenue didn't decline as of yet.
To be more specific, in March my videos received 12477 views which brought me estimated $18.61 revenue. If you want to compare it to February - it's 9169 views and $16.85. So if we divide 18.61 by 12477 , then one view in March for me was worth $0.00149 and in February - $0.00183 which is 19% drop. I presume this is due to global COVID-19 pandemics because business are starting to reduce the advertising expenses across the globe. It will be interesting to compare metrics to April revenues and see if this trend continues. I presume it will until the virus is contained.
The revenue is estimated because the final amount they transfer to my bank account may fluctuate somewhat. As you can see in the chart bellow 98.5% of revenue come from ads and only 1.5% - from YouTube Premium (I don't know what exactly YouTube Premium means for my videos).
During the month of March my videos have brought me 53 subscribers. From the chart bellow you can see that my most popular videos in March were all old videos, most of them in Lithuanian, with the exception of two - Gaudeamus igitur (student's anthem), 523 views, $0.40 revenue and How to Play C Major Scale with Pedals, 341 views, $0.65 revenue. All videos together were watched 388.6 hours total.
In March I started uploading Hauptwerk videos, at first only with audio but later in April, when my Hauptwerk setup was upgraded with the total of 3 manuals and pedals, I started adding videos too so you won't see them in this report yet.
The most viewed video uploaded in March is St Anne's Fantasy, Op. 72 (No. 7) which I improvised on day 1 I started trying out Hauptwerk and later transcribed into a score. It was viewed 229 times and brought $0.41 revenue in March.
Another recent video that made into top 10 of March was Gavotte in C Major by J.K. Krebs (No. 10). It was viewed 190 times and earned $0.32.
In March Ausra also decided to renew the efforts of developing her YouTube channel and eventually reach 1000 subscribers and be eligible for YouTube Partner program. Currently she has 237 subscribers has been earning them at a rate of about 1 subscriber every 2 days, sometimes more frequently.
In March her videos were watched 3019 times, total of 43.4 watch hours which brought her 21 subscribers. You can see in the above chart that she has been publishing a lot of videos lately, this is due to melodic dictations she was playing for her students at school due in distance education conditions. Also in March she started to record Clavierubung I by J.L. Krebs
Her most popular videos in March were:
1. Praeludium No. 2 in G (Dorian) by Franz Tunder (126 views)
2. How to Harmonize Hymn Tune "Rhosymedre" ("Glory Be to Jesus") (117 views)
3. Praeambulum supra Allein Gott in der Hoh sei Ehr by Johann Ludwig Krebs (104 views)
5. Fuga a 3 in E Minor by Ludwig van Beethoven (86 views)
So to summarise this report in March my YouTube revenue was still growing regardless of COVID-19 global pandemic due to increased number of videos I upload and increased views, even though it took more views to earn the same amount as before. Ausra's channel also continued to grow because of renewed interest in her organ videos.
If you like what I do with this channel and what Ausra does with hers and would like us to keep going, we invite you to subscribe, like and share your favourite videos with your friends who might enjoy them too.
Oh, and by the way, while you listen or watch our videos, leave us a comment or two. It's always nice to see that people appreciate what we do:
If you like our music making, you can support us on Patreon and get free organ CD's at https://patreon.com/secretsoforganplaying
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Drs. Vidas Pinkevicius and Ausra Motuzaite-Pinkeviciene
Organists of Vilnius University , creators of Secrets of Organ Playing.
Our Hauptwerk Setup: