Beyond your organ recital
It's so sad to see 150 people come to your recital and realize the majority of them you see for the first and the last time.
That's right, you put so much effort into preparation of your event and yet when the next time comes for you to play, you have to start from scratch all over again.
Seems like not quite efficient use of energy, isn't it?
Imagine what would happen if people who came to listen to you play would crave to know more about your work you do and you could deepen your relationship with them over time?
Think about this: What do you want your listeners to do while you are playing organ?
Seriously, tell them. Tell them between your pieces yourself what they could listen for or write these things in the program notes, if you are not comfortable speaking.
What do you want them to do after the end of the recital? Obviously you would want them to know more about your work and to keep in touch with them so that you could take them on a musical journey the next time.
So include a compelling call-to-action at the end of program notes to visit your blog (maybe because you offer them tons of your videos or maybe the video of today's recital or maybe to read about what are you working on etc.). Again you can tell all of this before the last piece in the program.
What do you want them to do once they are on your blog? Of course you want to convert them from first time visitors to someone who sticks with you in the future.
So you have to have a way to connect with them, right? Something like newsletter subscription form. Once you publish something new on your blog, your subscribers will get it via their email.
What do you want them to do once they have read your newsletter? Probably engage with it, share their thoughts, and talk about your work to their friends.
All of this is connected - from your performance to their actions during your playing to the last call-to-action to your blog to email newsletter to their conversation with their friends.
It's a two-way conversation. And it happens outside the recital, too. So take people by the hand and help them follow through your musical journey.
How do you help your listeners appreciate more the work you do? Share your thoughts here.
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Drs. Vidas Pinkevicius and Ausra Motuzaite-Pinkeviciene
Organists of Vilnius University , creators of Secrets of Organ Playing.
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