Do you want to achieve success as an organist? Besides being a great performer you need as many people as possible to know about you in order to be successful. I have some tips for your marketing in this article.
The advantage of the age of the Internet is that information can spread very quickly online. You can take advantage of online marketing for yourself.
Earlier, perhaps the only way you could advertize yourself as an organist was a banner advertisement in specialized journals and magazine. You could put your ad in a magazine, like "The American Organist" or "the Diapason" and run your ad campaign for a year to start seeing the results which get more concert engagements for your.
Now this is no longer the only way to promote yourself. Much cheaper way to market yourself is online through content marketing.
Content marketing is publishing of any informative content you want in forms of video, audio, and text or all of them together.
For video marketing, posting your organ videos to YouTube is perhaps the most widely widespread. You can make one new video once a week for starters and put it on YouTube. For audio marketing, you can do the same with iTunes. As you become more experienced with video and/or audio marketing, try posting more often.
By far the most significant way of marketing to me is article marketing. You can do it too, by writing an article on any topic you like about the organ music and publish it in the article directory, like EzineArticles.
You can record your articles as videos and post them on YouTube as well. The more content you have out there, the better impact you will have. By the way, you can post your articles on your blog, as well.
You can also supercharge your marketing by using social media channels to achieve a wider web present. For example, post you videos and articles to Facebook, Twitter, and LinkedIn.
However, be careful of not to spam. Only send links to your posts to people who are interested in you otherwise you'll get flagged for spamming. Engage in discussions about topics on organ music with other people.
Use the above tips in marketing yourself as an organist today. They cost you little or nothing besides your time and energy. If you are consistent, in time your efforts will pay off and you will become a respected and successful expert.
By the way, do you want to learn my special powerful techniques which help me to master any piece of organ music up to 10 times faster? If so, download my FREE Organ Practice Guide.
Or if you really want to learn to play any organ composition at sight fluently and without mistakes while working only 15 minutes a day, check out my systematic master course in Organ Sight-Reading.
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Drs. Vidas Pinkevicius and Ausra Motuzaite-Pinkeviciene
Organists of Vilnius University , creators of Secrets of Organ Playing.
Don't have an organ at home?
Download paper manuals and pedals, print them out, cut the white spaces, tape the sheets together and you'll be ready to practice anywhere where is a desk and floor. Make sure you have a higher chair.