We create value. Not only to ourselves but also to the people we serve. When we do our best, we lead, elevate, educate, and inspire the people around us.
The irony, of course, is that sometimes our work is seen as valuable to us only. That's when the disconnect happens - we play some of the most beautiful music ever written by the human being but this music is perceived as boring and irrelevant to the people.
The challenge and the opportunity is to see the worldview of our best listeners and to find a common ground between them and what it is you are trying to share with them.
Then you can increase the value you are creating which in turn will help you earn more trust. Earning trust lets you to be successful at what you do.
The more value you add, the more success you will have.