This is stock. We share the things that are valuable long-term, the things that we want to be remembered after decades of work.
But there is another kind of sharing and it's called flow. It's a day to day process that leads to stock, our daily behind-the-scenes work out of which our stock is born. Flow also needs to be shared to help deepen our impact and empower our greatest fans to spread the word for us.
If we ignore stock, our work begins to be shallow and our creativity suffers in the long term. If we ignore flow, we become invisible to the outside world.
As Austin Kleon says, we need to maintain our flow while working on our stock in the background. This is one of the main principles for showing our art.