Think of marketing as growing a plant. You wouldn't water your tree just once and forget it, would you? Instead you would give your tree all your attention regularly and consistently. The same applies in marketing yourself as an organist.
For example, if you want to do video marketing and post your organ videos on YouTube, try to be consistent in your efforts. You can start by making one new video each week. After some time, when you get better at producing videos, start posting more frequently. However, the most important thing to remember is that you need to consistently produce new content to spread awareness about you and your work.
In my experience, producing one new video each week is not that difficult. You don't need to learn and record the most difficult and lengthy pieces every week. Instead, what you need is to post something every week.
It can be a "how to" video in which you explain how to solve some problem in organ music. It could also be a short 2-5 minute piece which is easy to learn or even to sight-read.
Take one marketing technique and fully master it. Instead of jumping around and trying new methods of marketing every week, focus on just one particular technique. It could be video marketing which I mentioned earlier, audio marketing when you put your recordings on iTunes.
You could even write articles, like this one and post them on your blog or submit them to article directories, like EzineArticles. Whatever method you choose, stick with it until you start seeing some measurable results.
I remember how difficult it was for me in the beginning to stick to one technique. You see, like most people, I made a common mistake - I expected fast results. So I produced a few videos and after seeing no satisfactory results, wrote a few blog posts and so on. However, I had to learn from experience that marketing takes time and long-term commitment.
Consider the above insights when you spread the word about yourself and your work. If you are consistent in marketing efforts, you will have many more chances to be successful as organist than if you would try new marketing approaches every week.
By the way, do you want to learn my special powerful techniques which help me to master any piece of organ music up to 10 times faster? If so, download my FREE Organ Practice Guide.
Or if you really want to learn to play any organ composition at sight fluently and without mistakes while working only 15 minutes a day, check out my systematic master course in Organ Sight-Reading.